Build Log

Notes from building things that ship.

Build logs and case studies from JPax. What gets shipped, how it performs, what it costs. Real numbers, no agency fluff.

// 01 · case study
Southern
Pavers
$504·1,561·$0.32 spend · views · cost-per-view
Case Study May 1, 2026 · 8 min read

Southern Pavers: The Full Stack

A custom app, two content engines, and $504 in Meta ads. What one trades business runs on — and what $0.32 per landing page view actually buys when the stack underneath is built right.

Read the case study
// more build logs shipping soon — automated weekly