Case study · Southern Pavers
Bring the lead in. Don't lose it.
Southern Pavers is a paver company serving Greenville and Spartanburg. I work on both ends of the business: the ad that starts the conversation, and the system that carries it to a job.
01 / The ad
I make the ads, then I run them.
I plan it, script it, shoot it, and run it, with AI for the effects a camera can't get. It's the one thing I take on without an audit. Just know that more leads only pay off if someone answers them, and that's what the audit is for.
Southern Pavers · "3 Mistakes" · planned, scripted, shot, and run by me
- 13,506People reached
- 58Customer conversations
- $8.15Ad spend per conversation
- <$500Total ad spend so far
Southern Pavers reports that these conversations have turned into paying customers. The campaign is still running. Meta figures through September 25, 2026; customer outcomes reported by Southern Pavers.
- 1,706Visitors
- 205Calls & actions
- 278Cities
Visualizer funnel · where they drop off
02 / The system
Where the leads land.
Behind their website sits a system I built: a photo visualizer for homeowners, a live lead desk, a project calendar, and a signals board that tracks every visit and call.
Look at the funnel. 54 people opened the visualizer and only 20 added a photo. That drop is exactly the kind of leak an audit finds. Now the owner sees it every day, and I know what to fix next.
Figures from the Southern Pavers signals board. Customer details are never shown.
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Southern Pavers holds the paver seat in Greenville and Spartanburg.